PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA GRAB DI KOTA BANJARBARU

This study aims to examine: (1) To determine and analyze the effect of Service Quality on Decisions Use Grab services in Banjarbaru. (2) find out price decision use Banjabaru. (3) Services Price The indicators for each variable are first service quality tangible (tangible), reliability (reliability), responsiveness (responsiveness), assurance (guarantee), empathy (empathy). From affordability, suitability with product quality, competitiveness, benefits. And from variables selection, brand dealer time purchase, number purchases, payment methods. uses quantitative analysis. data analysis method used ia multiple linear regression technique, classical assumption test, F t coefficient determination. results this indicate that simultaneously affect has a partial